Inside Benchmark online
A quarterly newsletter for shareholders and customers 

FALL 2017

Partnership Brings Virginia's Music Heritage Home

The musical heritage of Southside Virginia came alive during the summer thanks to a new partnership between Benchmark Community Bank and Virginia State Parks to launch Routes of Rhythm. Loosely based on the success of Southwest Virginia's Crooked Road Music Trail, Routes of Rhythm is a traveling concert series featuring regional musicians presenting the folk, country, bluegrass, spiritual, and old time music birthed right here in Southside Virginia. According to Virginia State Parks Region 4 Marketing Specialist Zoe Rogers, the concerts provide opportunity for area residents and park guests to share a unique music experience while learning about the people and places that created sounds for which Virginia is known.

"When Zoe came to share the concept with us, I knew this was a great fit for us," said Benchmark President/CEO Jay Stafford of the partnership. "The music and Benchmark are both products of this region, so it's a natural fit. The concerts and the educational component introduces the music, its originators, and today's musicians perpetuating the genre. Routes of Rhythm underscores our commitment to be involved in and invest in the communities we serve. We are really excited to be part of this new program."


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